Gloji Bottle

Gloji Inc designed a container for their product of goji berry juice.

The idea of the Gloji Bottle design is based on three elements: the brand name, the product and the slogan. The brand name “Glogi” is related to the slogan “The juice that makes you glow”; the product is made from goji berry, which is bright orange-red, ellipsoid berry 1-2cm deep (Wikipedia).

By using a light bulb shaped bottle, it successfully expresses the product’s concept of glowing and healthy. It may also inspirited from goji berry, even though the bottle looks more like a pear than the goji berry - actually the narrow part on top is easy for holding.

The bottle body is made by glass and the bottle cap is metallic. The orange-red tone of the glass bottle are variable depends on goji juice’s different flavor. The colors are glittering and translucent, just like a fresh goji berry in the morning dew. The metallic cup is chosen to match the configuration of light bulb, while the metals are also different regarding to the kinds of product.

The only concern is, the bottle may not be placed vertically on the table as it gets a ball shaped bottom - it may cause rolling down to break if there is no proper way to store.